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Post by account_disabled on Feb 13, 2024 8:49:55 GMT 1
You can tell a lot about an object in advertising publications, so our materials are dedicated to it. Content. Together with our colleagues from Zen, we prepared several promotional materials and posted them on the LIFE-Varshavskaya channel . At the first stage - three narratives and one article, at the second - two more articles. Narrative is a format similar to stories on social networks. But unlike stories, slides do not scroll through automatically: the reader does this manually. This means that only the most interested users read Costa Rica Email List the narrative to the end. As a result, the advertiser pays only for an engaged audience—people who consciously “swipe” each slide. The materials used different content hypotheses to understand what the audience would respond to better. For example, the first narrative was designed as a checklist for choosing an apartment. In the second they talked about the features of the “smart quarter”. The same topic was covered in the article: each unusual feature of a smart quarter was explained in more detail and examples and scenarios that were close to potential buyers were added. According to our assumptions, such content should perform two tasks: audience and “warm up” it. Additional coverage.
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