Post by account_disabled on Nov 25, 2023 10:10:13 GMT 1
You can't design a conversion path based on your content if you don't have an idea of what those needs are." – Daniel Melián, Smartbound What comes first, content or conversion paths? Your conversion paths and the content they contain are separate entities. While you can design conversion paths intended to nurture leads with specific content assets, ultimately paths are a documentation of how leads choose.
To engage with your content. “It's not just Content A, Content B, Content C, that's your path,” Daniel says. «It's more like, What is movement like for that person? What is the content they need to facilitate philippines photo editor that movement? And then you can mix and match the content around that.” Conversion paths can be formed from existing content assets, or content can be developed based on the gaps in the paths created.
The pains of the buyer persona. Regardless of whether the content is designed for the conversion path or the conversion path is structured around the content, as long as there are multiple options the prospect can take, your paths are not set in stone. “You can design multiple conversion paths for the same person using the same content, as long as you change one piece,” says Daniel. banner-pains-hubspot-smartbound.
To engage with your content. “It's not just Content A, Content B, Content C, that's your path,” Daniel says. «It's more like, What is movement like for that person? What is the content they need to facilitate philippines photo editor that movement? And then you can mix and match the content around that.” Conversion paths can be formed from existing content assets, or content can be developed based on the gaps in the paths created.
The pains of the buyer persona. Regardless of whether the content is designed for the conversion path or the conversion path is structured around the content, as long as there are multiple options the prospect can take, your paths are not set in stone. “You can design multiple conversion paths for the same person using the same content, as long as you change one piece,” says Daniel. banner-pains-hubspot-smartbound.